Notes On Magazine From Textbook

 Notes on magazine from textbook

In the UK there are 5 major publishing companies:

1. Emap
2. IPC Media
3. National Magazine Company
4. Conde
5. Dennis

A magazine is produced, distributed and consumed.

Distributed: Promoted and sold in print format.

Consumed:Downloaded, subscribed to or purchased.

The Audience:

Publishers target audience in order to provide the best tittles for them and sell space and provide information to the advertisers.

Advertising:

Advertising is the most lucrative element in magazine publishing. Magazines are considered as products as well as text, that way far more money are earned.

Technology:

Technology has a great impact on magazine publishing. Especially nowadays when technology is developing so fast. Statistics show that by 2020 only 10% of magazine reading will be form hard copies on paper. Online magazines already exist and this way their distribution is easier, cheaper and lets not forget environmentally friendly. Another plus of this is the idea of ''social publishing'' over the internet which could appeal more to the public than the ''push media''.

Despite that the magazine market remains one of the most old-fashioned media sectors.