Treatment Sheet
The Magazine: Free Soul
Target Readership: Free Soul is the newest rock magazine aimed at young people and teens (may be boys or girls), who enjoy the sound of freedom and good music. The Free Soul reader is aged between 17 and 25 may also be read by younger brothers of the target readers. The magazine is aiming at a boy audience; however at this age there are a lot of girls who are more likely to spend money on a music magazine, than boys. The readers' parents probably wouldn't enjoy the magazine much and the way it influences their children, so the readers cannot rely much on their parents for financial support, but as they don't approve the magazine, that makes it even more desirable and interesting. An average Free Soul reader is young, often misunderstood or feels that way, feels that they want to shout just so that someone would hear them. This magazine gives them the opportunity to express all they are repressing, as the music they enjoy does. That doesn't mean that the readers are different that other people, that there is something wrong with them (like some people think), or have a bad life, or their parents treat the badly. No, just the opposite- they are often ambitious, very deep and sensitive, but rely on the music for support that they feel that no one else would even want to give them. They may seem like they are trying to push people away, but the truth is they are protecting themselves, often hiding behind make-up or strange hairstyles. They see inspiration when they look at their favourite rock bands and how they have achieved so much...starting from the bottom. They like reading true stories don't enjoy gossip and fairy tales; don't like to be lied to about reality, simply want the truth.
Form and Style: Free Soul is an A4, monthly, full colour magazine with (rock) celebrity interviews, true live stories, news and reviews a bit of gossip, quizzes, posters and prize winning games. The covers use famous rock bands or solo artists and the main colours used are dark ones with very bright ( ones that stand out), for example, toxic green, or some sort of pink, red- the colour of blood and danger, electric blue ( like lightning) or yellow. There will be a strong focus on famous bands as well as attractive male and female celebrities of this type of music. The cover lines will be vibrant and modern, dealing with issues that every young(teenage) person has to deal with (feeling confused, the feeling of losing your way, friends, love, what is wrong with me?, parent issues and etc.), there will also be details of special offers, concerts, fan clubs, charts of the coolest places and songs. Graphics are catchy to show the audience that their money is worth it (only 3, 50).
Themes and Typical Features: Most of them have already been mentioned above and I don't like repeating myself (and I'm sure you wouldn't like reading the same thing over again), just going to say that this magazine will fulfil every fan of the rock's expectations of a music magazine. You are probably wondering ''Then what makes it different than all the rest? Why would anyone choose it?'' Ladies and Gentlemen, the answer to this question is simple. Because everything in this magazine will come through the heart, no faking, no lies, no meaningless gossip... simply the truth, and even if it is not obvious at first, the audience will cense it, and I'm sure, will appreciate it. I'm sure everybody has been lied to...painful isn't it...so with my magazine I want to provide to the audience not only pictures and famous people, which is so impersonal, I want to give them something that they can believe, rely on, true stories, tragedies, the ups and downs in life...but overall never ever to give up.
In my opinion this is what really counts, nothing more, nothing less...
Potential Advertisers: Since the Free Soul readers are mostly teenagers, I was thinking a good advertiser would be MTV (MTV Rocks) or other music channels. There can also be brochures that the first issue will be free, so that people could check it out and give comments and decide whether it is worth following or buying it. Other advertisers could be music shows like ''The X Factor'' or ''Music Idol''. It's own page on Facebook can be made, which will make it easier to maintain contact with the audience.
Form and Style: Free Soul is an A4, monthly, full colour magazine with (rock) celebrity interviews, true live stories, news and reviews a bit of gossip, quizzes, posters and prize winning games. The covers use famous rock bands or solo artists and the main colours used are dark ones with very bright ( ones that stand out), for example, toxic green, or some sort of pink, red- the colour of blood and danger, electric blue ( like lightning) or yellow. There will be a strong focus on famous bands as well as attractive male and female celebrities of this type of music. The cover lines will be vibrant and modern, dealing with issues that every young(teenage) person has to deal with (feeling confused, the feeling of losing your way, friends, love, what is wrong with me?, parent issues and etc.), there will also be details of special offers, concerts, fan clubs, charts of the coolest places and songs. Graphics are catchy to show the audience that their money is worth it (only 3, 50).
Themes and Typical Features: Most of them have already been mentioned above and I don't like repeating myself (and I'm sure you wouldn't like reading the same thing over again), just going to say that this magazine will fulfil every fan of the rock's expectations of a music magazine. You are probably wondering ''Then what makes it different than all the rest? Why would anyone choose it?'' Ladies and Gentlemen, the answer to this question is simple. Because everything in this magazine will come through the heart, no faking, no lies, no meaningless gossip... simply the truth, and even if it is not obvious at first, the audience will cense it, and I'm sure, will appreciate it. I'm sure everybody has been lied to...painful isn't it...so with my magazine I want to provide to the audience not only pictures and famous people, which is so impersonal, I want to give them something that they can believe, rely on, true stories, tragedies, the ups and downs in life...but overall never ever to give up.
In my opinion this is what really counts, nothing more, nothing less...
Potential Advertisers: Since the Free Soul readers are mostly teenagers, I was thinking a good advertiser would be MTV (MTV Rocks) or other music channels. There can also be brochures that the first issue will be free, so that people could check it out and give comments and decide whether it is worth following or buying it. Other advertisers could be music shows like ''The X Factor'' or ''Music Idol''. It's own page on Facebook can be made, which will make it easier to maintain contact with the audience.
Editorial Team: The editorial team for Free Soul will be carefully selected. It will contain professional writers, interviewers and photographers, however there will always be space for freshmen in the business (for example people who have just finished college or simply don't have much experience in the area, but need some), for bringing fresh ideas and interesting points of view.
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